Shopping Ads are promoted products on a product comparison site such as Google or Amazon. The process of promoting products is based on submitting products to the comparison site using a product feed and optimising product attributes to increase visibility in results.
Google Shopping is a growing option for advertisers allowing shopping ads to be managed through Google AdWords using shopping campaigns. As well as this Amazon Product Ads makes it easy for Amazon Sellers to feature their products based on selecting relevant keywords.
Also known as: Product Listing Ads, Product Ads, Sponsored Products